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MarketingNewz
How To Make Your Facebook Marketing More Cost Effective?

By Chris Crum

August 11, 2015

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know that unless your ultimate goal is just to get more Facebook fans, you're probably better off promoting to people who have already liked your Page.

When you promote posts on Facebook, are you largely promoting to fans non-fans, or a combination? Let us know in the comments.

According to new research from Socialbakers, marketers on Facebook are getting a lot more bang for their buck when they promote posts to fans instead of non-fans.[...]

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