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Marketers Should Be Interested In Instagram Incorporating Search

By Josh Wolford

July 28, 2015

In 2013, boasting a little under 100 million users, Instagram finally decided to pay some attention to its web presence. The social network updated its barebones website to finally offer the ability to browse your feed. Before that, Instagram on the web only allowed you to look at user profiles and like photos. Since then, it’s been adding more and more features to the web.

Still, Instagram is, was, and will always be a mobile-first network. Instagram.com lags behind the company’s mobile apps in terms of functionality. You just can’t do as much on the web as you can on iOS or Android. This isn’t an accident. Instagram doesn’t hate the web, it’s just content that it’s always been a mobile, on-the-go type service and emphasis has always been placed on chronicling life in the moment.

Having said all that, Instagram is definitely looking at the potential of its web interface. Instagram has over 300 million monthly active users, which are sharing over 70 million photos a day. Last month, Instagram’s web embeds generated [...]

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