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MarketingNewz
Making Links a Priority within Online Marketing

By Andrew Dennis

July 7, 2015

Links are ingrained in the very fabric of the web.

Without links, the internet simply would not function the way it does today. If you're marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies.

Links of course have tremendous value in regards to search and SEO. Google based its algorithm on links, and links remain at the core of Google's ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm.

Links have always signaled authority and trust online (long before Google even existed), serving as endorsements from one website to another. Google saw the power of links and leveraged that power within its search algorithm. As Cory Collins points out in his post for Search Engine Watch regarding the value of links:

"Links aren't valuable because of Google; Google is valuable [...]

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