Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

MarketingNewz
Learn How To Measure Mobile Ad Viewability

By Chris Crum

May 12, 2015

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the "Opportunity to See" an ad in a mobile web browser or a mobile app.

As you may know, the MRC works with other industry organizations (ANA, IAB and 4As) under the Making Measurement Make Sense (3MS) initiative. Its goal is to "facilitate industry discussion and conduct additional, necessary research to create permanent guidelines that account for the specific nuances of mobile web environments."

"In guidance issued in 2014, the MRC noted the need for further study to determine if existing Viewable Impression standards could apply to mobile," an MRC spokesperson tells WebProNews. "Mobile presents technical complications as well as inherently different use cases because of how individuals interact with their devices."

READ: A Clearer Look At Mobile Ad Viewability
For the most part, the new mobile guidance [...]

Continue Reading
 
 
Today's Top Videos:
Amazon Dash Button Appears To Not Be A Joke
About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need. [...]
Watch Video
Google Says More About Mobile-Friendly Ranking Signal
About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices. [...]
Watch Video
What To Expect From Skype For Business
Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. While Lync already gave users instant messaging and Skype audio calling, the new offering would add video calling and the Skype user directory, so you can call any Skype user from any device. Microsoft is now talking about the next steps in the transition. [...]
Watch Video
 

--This email is a service of MarketingNewz--


2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.