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Four Tips For Creating Content That's Different From The Pack

By Lee Odden

April 20, 2015

Content isn't King, it's the Kingdom
Taking inventory of the content we've produced over the past 10+ years, I realized I've written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications.

Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that's highly specialized for our audience, it's clear that simply creating "more" content isn't the answer.

I'm not alone in that assessment after having the opportunity to discuss pressing content marketing challenges with a group of CMOs and senior marketing executives recently. Thinking about some of these key issues, I think there are 3 key trends in the content marketing world to be aware of:

Understand the information environment. We live in an age of "Content Overload":

  • 90% of the world's data has been created in the past 2 years (IBM)

  • Consumers in the U.S. are presented with an average of 63GB [...]

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