Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

MarketingNewz
Use These New Tools and Techniques To Focus Your B2B Marketing Strategies

By Ruth Stevens

February 3, 2015

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old "spray and pray," and focus all their attention and investment in a finite universe of prospects and current customers. It's almost like mass customized selling, with maximum coverage and minimal waste. Best of all, a number of new tools and tactics are now available to do the marketing job efficiently.

I've been involved a few situations like this recently. At DMA14 in San Diego last month, I heard a fascinating talk by Mark Rentschler, marketing director at Makino, a large manufacturer of machine tools. They have spent a few years [...]

Continue Reading
 
 
Today's Top Videos:
Pinterest Gives Businesses Analytics Tips
Last summer, Pinterest made its "new and improved" analytics offering generally available. The company described it as a "smarter tool to help businesses worldwide continue to improve how they work, with meaningful [...]
Watch Video
CES: Firefox OS Heads To Televisions
At the Consumer Electronics Show in Las Vegas, Mozilla announced some new developments for Firefox OS to help expand it into more device categories. These include televisions, and Panasonic announced a lineup of [...]
Watch Video
Amazon Prime Now Brings One-Hour Delivery To NY
Amazon announced the launch of a new delivery service called Prime Now. It's launching in New York City (specifically select areas of Manhattan) for now [...]
Watch Video
 

--This email is a service of MarketingNewz--


2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.