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MarketingNewz (Enable Images to Fully Enjoy)
January 6, 2015
Rohit Bhargava The One CES 2015 Trend Marketers Should Care About
By Rohit Bhargava
If there is one thing that is dramatically clear from this week's Consumer Electronics Show in Las Vegas, it is that the future is definitely not about mobile. Or smart televisions. Or super slim digital cameras.

Instead of these mainstream consumer gadgets, the products getting attention this week are wildly diverse … from wifi enabled "smart kettles" to "selfie hair brushes" tomood tracking wrist straps. Amidst the silliness of sometimes overly quirky products, though, is a quantifiable consumer electronics trend that is poised to eclipse the "Internet of things" and offer a huge opportunity to marketers paying attention.

This week Shawn Dubravac, chief economist for the Consumer Electronics Association, released a perfectly timed book called [...]

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How to Be an Average Marketer and Nothing But That
Are you asking the exact wrong question?

Recently I was speaking at an event, and somebody asked me afterwards, "Well, tell me, Jay, what companies like ours are using these same marketing tactics? Show me evidence that other companies like ours are doing this."

That's the wrong question. If you always seek inspiration from your competitive set, if you always need to look at a case study to prove that this works, if you always need to see what the average data is to make sure that you know what your [...]
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