|November 4, 2014|
|Digital Content Strategies to Interact with Your Audience|
|By Lee Odden|
Integrated Marketing often means a combination of marketing tactics as part of a specific campaign tied together with a common goal and audience. As consumers become more diverse and sophisticated in how they discover, consume and interact with digital content, it only follows that marketers correspond their efforts to provide a common (yet relevant to the channel) experience for customers.
To elevate their ability to provide such an experience, many marketers are challenged to find new platforms, best practices and strategies. In many cases, the answer to improving customer experience across marketing channels is sitting right in front of them within customer service, sales, public relations and product management. [...]
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|In marketing, authenticity is the new black|
Marketers have a longstanding reputation as maybe not the most straightforward folks you've ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right "spin." You might be forgiven for taking what marketers say with a grain of salt. And the younger you are, the more likely it is that you pay almost no attention to marketing at all. At least not what you perceive as marketing.
Marketing is changing. Where marketing used to be nothing [...]
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