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October 14, 2014
Mike Moran In marketing, authenticity is the new black
By Mike Moran
Marketers have a longstanding reputation as maybe not the most straightforward folks you've ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right "spin." You might be forgiven for taking what marketers say with a grain of salt. And the younger you are, the more likely it is that you pay almost no attention to marketing at all. At least not what you perceive as marketing.

Marketing is changing. Where marketing used to be nothing more than advertising and marketing collateral, now more and more of marketing is based on influence. It's not what companies say about themselves that counts–it's more about what other say about them. [...]

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Why We Shouldn't Confuse Real Time Marketing with Data Driven Marketing
When I was a teen, back in the 80's – yes, I'm old – there was this bakery just off my local high street.

It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy, in North America). While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious).

If there was a sports match on, he'd make small cakes in both team [...]
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