|October 14, 2014|
|In marketing, authenticity is the new black|
|By Mike Moran|
Marketers have a longstanding reputation as maybe not the most straightforward folks you've ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know how to give any story just the right "spin." You might be forgiven for taking what marketers say with a grain of salt. And the younger you are, the more likely it is that you pay almost no attention to marketing at all. At least not what you perceive as marketing.
Marketing is changing. Where marketing used to be nothing more than advertising and marketing collateral, now more and more of marketing is based on influence. It's not what companies say about themselves that counts–it's more about what other say about them. [...]
||Today's Top Videos:|
|Project Wing: Here Come Google's Delivery Drones|
|Late last year, Amazon introduced Amazon Prime Air, its ambitious effort to bring a delivery-by-drone experience to customers. I don't suppose it should come as much of a surprise that Google is [...]|
|Pinterest Talks Gender Balance And Promoted Pins|
|Joanne Bradford, Pinterest's head of partnerships, spoke at the Digiday Platform Summit on Thursday, and talked about the gender balance on the service, the early days of Promoted Pins, and how... [...]|
|New Google Penguin Update Is Getting Closer|
|Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|Why We Shouldn't Confuse Real Time Marketing with Data Driven Marketing|
When I was a teen, back in the 80's – yes, I'm old – there was this bakery just off my local high street.
It was a family-owned bakery, and had a mix of fancies, pastries, bread and sweets (candy, in North America). While the goods being sold were a great mix, and kept the bakery successful, it was what the owner did to keep it that way that interested me (and probably instilled the first concept of marketing to my subconscious).
If there was a sports match on, he'd make small cakes in both team [...]
|Reuse Old Video Content With This Savvy Vine Marketing Feature||Marketers Don't Really Believe in Social Media…Yet!||The importance of branding to content marketing|
|The latest feature added to Twitter's Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way. Before, Vine just let you record videos from the app, but now it lets you import videos that you [...]||I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of college basketball in ways that can still be seen today. The team broke new ground in playing five freshmen players, bringing a new style of [...]||Few marketers doubt the importance of a strong brand for a firm's success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. But what we [...]|
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