Digital Marketing Assessment: The Ultimate Guide to Evaluating Your Programs
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  Ultimate Guide to Assessing Your Digital Marketing Program
 

In the rush to create the next big campaign, many marketers never get around to evaluating how their programs are working. Learn how to conduct a self-assessment that enables you to attack upcoming initiatives with renewed vigor and make substantial progress compared to what you’d achieve otherwise. You’ll get:

  Overviews of 7 assessment areas, including engagement, technology and content
  Interactive worksheets to help you in the evaluation process
  Tips for improving your performance in each marketing category
  6 common assessment mistakes, and how to avoid them
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