|August 6, 2014|
|Marketers Don't Really Believe in Social Media...Yet!|
|By John Andrews|
I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of college basketball in ways that can still be seen today. The team broke new ground in playing five freshmen players, bringing a new style of play and even altering the interaction of sports and fashion. Disruption of the college basketball game caused all teams to fundamentally approach the game in a different way. Talented freshmen for instance, have a disruptive impact on the overall success of teams that can bee seen in Kentucky's perennial success and that six of the top 10 players in the 2014 draft were freshmen (more if you count International players).
Social Media has disrupted the media industrysomewhat, yet not to the extent you might expect. At $2.9 billon, social media [...]
||Today's Top Videos:|
|WordPress Founder Talks To LinkedIn About The Future Of Publishing|
|This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]|
|Understanding the Workforce: The Latest Buzz on Talent Trends...|
|LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]|
|Matt Cutts On How To Get Google To Recognize Your Mobile Pages|
|Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|The importance of branding to content marketing|
Few marketers doubt the importance of a strong brand for a firm's success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. But what we need to be talking about as marketers involves so much more than this.
And though one of the most popular memes online right now is the idea that your brand is "what your audience says about you when you're not in the room," it's really much more than even [...]
|Interesting Digital Marketing Stats||Google Ripples Shows You How and When a Post Went Viral||The real challenge of content marketing is when you don't have a strategy|
|I don't know about you, but I find digital marketing stats fascinating. They give a bird's eye view on what's happening in the digital arena, which can often prove enlightening offering inspiration to try new strategies in your own marketing. [...]||I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not only can you see when the post went viral, but you can actually see who shared the post and [...]||Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each report [...]|
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