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August 6, 2014
John Andrews Marketers Don't Really Believe in Social Media...Yet!
By John Andrews
I was watching the excellent ESPN documentary Fab Five recently and it reminded me about true disruption. Five freshman players at Michigan, led by Coach Steve Fischer, truly changed the nature of college basketball in ways that can still be seen today. The team broke new ground in playing five freshmen players, bringing a new style of play and even altering the interaction of sports and fashion. Disruption of the college basketball game caused all teams to fundamentally approach the game in a different way. Talented freshmen for instance, have a disruptive impact on the overall success of teams that can bee seen in Kentucky's perennial success and that six of the top 10 players in the 2014 draft were freshmen (more if you count International players).

Social Media has disrupted the media industrysomewhat, yet not to the extent you might expect. At $2.9 billon, social media [...]

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Recent Articles:
The importance of branding to content marketing
Few marketers doubt the importance of a strong brand for a firm's success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. But what we need to be talking about as marketers involves so much more than this.

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