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July 15, 2014
Andrew Schulkind The importance of branding to content marketing
By Andrew Schulkind
Few marketers doubt the importance of a strong brand for a firm's success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone realizes that logo and color schemes are important. But what we need to be talking about as marketers involves so much more than this.

And though one of the most popular memes online right now is the idea that your brand is "what your audience says about you when you're not in the room," it's really much more than even that.

Your brand is the way you make your audience feel.

Your brand is the connection people have with your products and your company. That connection – that emotional connection – is why both Coke and Pepsi exist. Yes, you can taste the difference between their two flagship products, but let's not pretend that a [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Interesting Digital Marketing Stats
I don't know about you, but I find digital marketing stats fascinating. They give a bird's eye view on what's happening in the digital arena, which can often prove enlightening offering inspiration to try new strategies in your own marketing.

This little round up come courtesy of a recent article I read inEconsultancy:

Tablets encourage older generations to go online

  • The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year, according [...]
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    Google Ripples Shows You How and When a Post Went Viral The real challenge of content marketing is when you don't have a strategy Men Closing the Social Media Gap
    I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not [...] Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives.

    Each report – The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends and 2014 B2C [...]
    I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing [...]
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