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June 3, 2014
Kristen Matthews Why Great Marketing Isn't Always Done "At Scale"
By Kristen Matthews
Contrary to popular belief, marketing doesn't necessarily need to be a "scalable" operation. In fact, outreach marketing focuses on the "one to one to many" approach where brands reach out to a handful of passionate fans, influencers, etc. who spread word of mouth recommendations for them.

Nothing is black and white, especially marketing. However, for the most part, outreach marketing is not a philosophy that encourages at scale operations.

Instead, it is a philosophy that holds on to the roots of how marketing started and what makes consumers buy in the first place. It weaves it all in to the modern technology that has made word of mouth marketing smother self-promotional tactics like billboards and commercials. [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Should Your Brand Run from Google+?
A flurry of online media has covered the recent news that Google+ head Vic Gundotra is leaving Google and that about 1,000 of the team that worked on Google+ will now be assigned to different teams. Techcrunch ran the sensationalistic title "Google+ is Walking Dead" which has received more than a little pushback from Google reps.

So, what does this shift in leadership and staff mean for the Google+ platform? What does it mean for people and companies attempting to use Google+ for marketing?

An article [...]
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Remember LinkedIn for social media marketing The Future of Marketing Is Organizing Behavior How "experiential marketing" builds on key trends
Promoting yourself, your brand, your products, your services, and your clients via social media is what we're about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. In [...] I made the following statement in some social channels recently – "The future of marketing is less about demand creation and more about organizing behavior." The comment stirred quite a reaction. Many people fervently agreed while others simply wanted to know more. So, here's what I mean by that statement. The foundation of [...] "Experiential Marketing" is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Our society has become [...]
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