|May 13, 2014|
|If Google+ Is The Walking Dead, Should Your Brand Run?|
|By Lee Odden|
A flurry of online media has covered the recent news that Google+ head Vic Gundotra is leaving Google and that about 1,000 of the team that worked on Google+ will now be assigned to different teams. Techcrunch ran the sensationalistic title "Google+ is Walking Dead" which has received more than a little pushback from Google reps.
So, what does this shift in leadership and staff mean for the Google+ platform? What does it mean for people and companies attempting to use Google+ for marketing?
An article in the Huffington Post offers a punchline: "The Google+ profile you haven't looked at in months isn't going away anytime soon. The difference is that Google is going to start paying a lot less attention to it, too." [...]
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|WordPress Founder Talks To LinkedIn About The Future Of Publishing|
|This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]|
|Understanding the Workforce: The Latest Buzz on Talent Trends...|
|LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]|
|Matt Cutts On How To Get Google To Recognize Your Mobile Pages|
|Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]|
|Remember LinkedIn for social media marketing|
Promoting yourself, your brand, your products, your services, and your clients via social media is what we're about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.
In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter,Facebook, Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down [...]
|The Future of Marketing Is Organizing Behavior||How "experiential marketing" builds on key trends||How Many Ideas Should One Piece of Marketing Contain?|
|I made the following statement in some social channels recently – "The future of marketing is less about demand creation and more about organizing behavior." The comment stirred quite a reaction. Many people fervently agreed while others [...]||"Experiential Marketing" is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Our society has become quite cynical about all advertising, so it is looking for alternative, more credible ways to learn [...]||Let me give you a clue. "The number of ideas to use in an ad should be odd – and three's too many" Timo Everi, Hasan & Partners Helsinki I couldn't put it better myself. The key to any form of marketing is clarity (of course it [...]|
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