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April 22, 2014
Chris Abraham Remember LinkedIn for social media marketing
By Chris Abraham
Promoting yourself, your brand, your products, your services, and your clients via social media is what we're about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter,Facebook, Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

LinkedIn is not just an optional social network to use when you're either between jobs or looking for a business upgrade. [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
The Future of Marketing Is Organizing Behavior
I made the following statement in some social channels recently - "The future of marketing is less about demand creation and more about organizing behavior."

The comment stirred quite a reaction. Many people fervently agreed while others simply wanted to know more. So, here's what I mean by that statement.

The foundation of inbound marketing is based on the notion that people need to be drawn in to your marketing funnel by way of content - that you need to be found rather than go out hunting. [...]
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How "experiential marketing" builds on key trends How Many Ideas Should One Piece of Marketing Contain? Dear Marketers - It's Not Empathy We Need, It's Realism
"Experiential Marketing" is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Our society has become quite [...] Let me give you a clue.

"The number of ideas to use in an ad should be odd - and three's too many"

Timo Everi, Hasan & Partners Helsinki

I couldn't put it better myself.

The key to any form of marketing is clarity (of course it also has to be persuasive, but for the purpose of this post, clarity [...]
As marketers, we like to coin cool new terms to make old tactics seem new and refreshing. Among these terms is content marketing, influence marketing, relationship marketing, and perhaps the best of all, empathy marketing. This last one has [...]
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