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MarketingNewz (Enable Images to Fully Enjoy)
March 11, 2014
Jay Gronlund How "experiential marketing" builds on key trends
By Jay Gronlund
“Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Our society has become quite cynical about all advertising, so it is looking for alternative, more credible ways to learn about products and services. Concurrent with this shift in buying behavior is the serious decline in “brand trust”, arguably the most important emotion for developing a sense of confidence for all purchase decisions.

There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc. These continue to be effective tools, but this new process of “experiential marketing” can better leverage the power of emotional branding and the use of digital marketing. [...]

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Recent Articles:
How Many Ideas Should One Piece of Marketing Contain?
Let me give you a clue.

"The number of ideas to use in an ad should be odd – and three's too many"

Timo Everi, Hasan & Partners Helsinki

I couldn't put it better myself.

The key to any form of marketing is clarity (of course it also has to be persuasive, but for the purpose of this post, clarity wins through). [...]
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Dear Marketers – It's Not Empathy We Need, It's Realism Adopt The Habits Of Successful Social Media Influencers 7 Changes That Rocked Online Marketing in 2013
As marketers, we like to coin cool new terms to make old tactics seem new and refreshing. Among these terms is content marketing, influence marketing, relationship marketing, and perhaps the best of all, empathy marketing. This last one has seen [...] To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes – over and over again. Information overload and fast changing technology make social media a perfect candidate for developing productive habits. [...] It’s December and time to take stock of the events of 2013 in the online marketing space. As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled [...]
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