|January 29, 2014|
|Dear Marketers – It's Not Empathy We Need, It's Realism|
|By Danny Brown|
| As marketers, we like to coin cool new terms to make old tactics seem new and refreshing.
Among these terms is content marketing, influence marketing, relationship marketing, and perhaps the best of all, empathy marketing. This last one has seen some traction lately as marketers and consultants talk about understanding your customer’s needs better through empathizing with them.
Of course, any good marketer would already be understanding customer needs, but that’s another topic, another time.
The problem is, as we create these words and persuade people to adopt them (or, at the very least, create buzz around them), we tend to add to the problem versus creating solutions for it. [...]
|Adopt The Habits Of Successful Social Media Influencers|
| To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes – over and over again.
Information overload and fast changing technology make social media a perfect candidate for developing productive habits. Otherwise it can all become a blur of noise without meaning. I’m pretty sure everyone reading this has felt overwhelmed at some point or another. [...]
|7 Changes That Rocked Online Marketing in 2013||Google Ripples Shows You How and When a Post Went Viral||The real challenge of content marketing is when you don't have a strategy|
|It’s December and time to take stock of the events of 2013 in the online marketing space. As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in [...]||I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not only can you see when the post went viral, but you can actually see who shared the post and [...]||Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each report [...]|
|Read More...||Read More...||Read More...|
|Other iEntry Business Resources:|
| --This email is a service of MarketingNewz--