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January 7, 2014
Lee Odden Adopt The Habits Of Successful Social Media Influencers
By Lee Odden
To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes – over and over again.

Information overload and fast changing technology make social media a perfect candidate for developing productive habits. Otherwise it can all become a blur of noise without meaning. I’m pretty sure everyone reading this has felt overwhelmed at some point or another.

At the same time, structure and routine are good but not too much though, or you won’t be adaptable. Being able to recognize real-time opportunities is equally important as having a plan and optimized social media best practices to follow. [...]

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Recent Articles:
7 Changes That Rocked Online Marketing in 2013
It’s December and time to take stock of the events of 2013 in the online marketing space. As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo. The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

7. Pay-Per-Click [...]
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Google Ripples Shows You How and When a Post Went Viral The real challenge of content marketing is when you don't have a strategy Men Closing the Social Media Gap
I have written about this before, but I have to say, that I really like the Google Ripples feature of Google Plus. It shows you exactly how, when, and where a post on Google Plus went viral, and exactly who did the sharing to make it do so. Not [...] Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. [...] I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing [...]
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