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December 10, 2013
Tad Miller 7 Changes That Rocked Online Marketing in 2013
By Tad Miller
It’s December and time to take stock of the events of 2013 in the online marketing space. As I look back on what the industry was just 12 months ago and what it is now, it’s easy to see that this has been the most change-filled year in the history of Search Mojo. The very foundations of online marketing have changed in seemingly an instant and the ability to adapt on-the-fly has been needed more than ever.

I see the 7 biggest changes this year to be the following:

7. Pay-Per-Click Advertising is Now Dimensional

The advent of Google’s Enhanced Campaigns was not popular with most search engine marketers when it was officially rolled out in July. The main sticking point with them was that you can no longer segregate your mobile advertising clicks from your desktop clicks. We aren’t wild about the idea either. But, we also realized that Google’s Enhanced Campaigns are really just the version 1.0 of their existence. [...]

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