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MarketingNewz (Enable Images to Fully Enjoy)
October 22, 2013
Neville Hobson The real challenge of content marketing is when you don't have a strategy
By Neville Hobson
Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives.

Each report – The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends and 2014 B2C Content Marketing Benchmarks, Budgets, and Trends – are worth considered study to see what similarities and differences there are between two facets of marketing – to businesses, and to consumers.

What I zeroed-in on in both reports are the challenges facing people in organizations, large and small, who communicate news and information about their businesses and the things they think will interest their customers and other people they want to connect with (aka content marketing). [...]

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Recent Articles:
Men Closing the Social Media Gap
I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research.

How they use social media is different too – there are definite preferences for certain social platforms. Women dominate on [...]
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Great marketing starts conversations Understand How To Meet Customer Needs Why No-One Cares About Your Brand
What does Outbox do? This is the question I asked the uniformed person that just got out of this crazy looking car in front of my condo building recently. The Outbox employee explained that it is a service that picks up your physical mail, scans [...] The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture. Before a business decides how, why and what to [...] Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good [...]
Read More... Read More... Read More...
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