|September 24, 2013|
|Men Closing the Social Media Gap|
|By Sally Falkow|
| I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing – after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew Research.
How they use social media is different too – there are definite preferences for certain social platforms. Women dominate on Facebook, Pinterest and Instagram. Men are in the majority on Twitter (just) and Reddit.
Why does it matter?
While we use the term social media to describe all the social networks, it’s definitely not a one-size fits all medium. Every network has its own community make-up and culture. Instead of spraying all your social accounts with the same content you need to know: [...]
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|Yelp is looking for increased user trust as it recently announced more consumer alerts aimed at letting users know about businesses who have been caught with fake reviews.|
|Learn More About Ecommerce And Goal Tracking In Google Analytics|
|Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it's actually the second part in a series of hangouts about Analytics, if you're selling online, this one might [...]|
|Great marketing starts conversations|
| What does Outbox do?
This is the question I asked the uniformed person that just got out of this crazy looking car in front of my condo building recently. The Outbox employee explained that it is a service that picks up your physical mail, scans it, and allows you to access the digital scans from a computer. It’s great for people who travel alot and who don’t want to miss important mail.
But what I love about Outbox is the design of the car that gets people talking. I couldn’t help but [...]
|Understand How To Meet Customer Needs||Why No-One Cares About Your Brand||Is your marketing worthy of you and your business?|
|The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some [...]||Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. [...]||So, you’re not getting as many inquiries or sales leads as you’d like. Some things to consider, include the following: Maybe prospective clients lack the vision, to see just how awesome you are? Perhaps prospective customers are [...]|
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