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MarketingNewz (Enable Images to Fully Enjoy)
September 10, 2013
Jackie Huba Great marketing starts conversations
By Jackie Huba
What does Outbox do?

This is the question I asked the uniformed person that just got out of this crazy looking car in front of my condo building recently. The Outbox employee explained that it is a service that picks up your physical mail, scans it, and allows you to access the digital scans from a computer. It’s great for people who travel alot and who don’t want to miss important mail.

But what I love about Outbox is the design of the car that gets people talking. I couldn’t help but wonder what the heck this car was affiliated with and thus my question to the friendly Outbox employee. And oh by the way, this conversation happened in my condo lobby so the other three neighbors I was talking with also got to hear this conversation. Word of mouth marketing at its finest! [...]

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