|August 27, 2013|
|Understand How To Meet Customer Needs|
|By Lee Odden|
| The moving parts within a marketing organization often get tied up in the mastery and performance of specific tactics like content creation, search engine optimization and social media marketing. Not seeing the forest for the trees can cause some blindness towards the bigger picture.
Before a business decides how, why and what to optimize, socialize and publicize, it’s important to take a step back and ask this essential marketing question, “What are we trying to do?” The answer is usually pretty obvious: “We’re trying to get more people to buy what we’re selling!”
That’s the big picture for most companies, but practical online marketing objectives will be unique to each company’s individual situation. The role of content works across departments and the interaction between departmental content within a company can actually amplify overall business outcomes. [...]
||Today's Top Videos:|
|Google: You Probably Shouldn't Link Your 20 Domains Together|
|You know how Google has everybody afraid of links? People are also afraid to link to their own stuff in certain ways, and Google's Webmaster Help video today pretty much indicates that this is with good reason.|
|Matt Cutts Talks About Site Downtime's Impact On Rankings|
|Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect my rankings?|
|'Google Blockbuster' Algorithm Revealed (On Conan)|
|Google recently put out a whitepaper claiming that Google searches can predict box office totals with 94% accuracy. The paper describes how Google arrives at its results by observing searches for a movie's [...]|
|Why No-One Cares About Your Brand|
| Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more.
All good reasons. All good value. And yet….
While these are all solid enough reasons to be on social media from a brand’s point-of-view, they mean nothing unless you have an audience. Not just an audience, but also one that actually trusts and supports you, and will [...]
|Is your marketing worthy of you and your business?||Mari Smith Offers Tips For Successful Facebook Marketing||How Not to Win Any Marketing Awards Ever|
|So, you’re not getting as many inquiries or sales leads as you’d like. Some things to consider, include the following: Maybe prospective clients lack the vision, to see just how awesome you are? Perhaps prospective customers are not [...]||When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer [...]||Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is [...]|
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