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MarketingNewz (Enable Images to Fully Enjoy)
August 20, 2013
Danny Brown Why No-One Cares About Your Brand
By Danny Brown
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more.

All good reasons. All good value. And yet….

While these are all solid enough reasons to be on social media from a brand’s point-of-view, they mean nothing unless you have an audience. Not just an audience, but also one that actually trusts and supports you, and will listen when you speak. Without that, you’ll just be another tree in the forest that no-one hears fall. [...]

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Is your marketing worthy of you and your business?
So, you’re not getting as many inquiries or sales leads as you’d like. Some things to consider, include the following:

• Maybe prospective clients lack the vision, to see just how awesome you are?

• Perhaps prospective customers are not clever enough, to understand what a great deal you’re offering?

Or you need to improve your marketing message!

Most people are far wiser then some business owners think. When they see real value, they happily pay for that value. However, [...]
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When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers [...] Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal. It is that most marketing awards entry write-ups are absolutely terrible. Look, I get it. [...] So, you’re not getting as many inquiries or sales leads as you’d like. Some things to consider, include the following: Maybe prospective clients lack the vision, to see just how awesome you are? Perhaps prospective customers are [...]
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