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MarketingNewz (Enable Images to Fully Enjoy)
July 30, 2013
Jay Baer How Not to Win Any Marketing Awards Ever
By Jay Baer
Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal. It is that most marketing awards entry write-ups are absolutely terrible.

Look, I get it. Convince & Convert is the fifth marketing services firm I’ve owned or managed. I understand that the pace of the game can breed the “oh crap, those award entries are due Friday” realization. But even if your company is pressed for time, that’s not a sufficient reason to put the task of describing the program and its merits into the hands of the most junior of staff members. [...]

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