|July 30, 2013|
|How Not to Win Any Marketing Awards Ever|
|By Jay Baer|
| Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal. It is that most marketing awards entry write-ups are absolutely terrible.
Look, I get it. Convince & Convert is the fifth marketing services firm I’ve owned or managed. I understand that the pace of the game can breed the “oh crap, those award entries are due Friday” realization. But even if your company is pressed for time, that’s not a sufficient reason to put the task of describing the program and its merits into the hands of the most junior of staff members. [...]
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|Google: You Probably Shouldn't Link Your 20 Domains Together|
|You know how Google has everybody afraid of links? People are also afraid to link to their own stuff in certain ways, and Google's Webmaster Help video today pretty much indicates that this is with good reason.|
|Matt Cutts Talks About Site Downtime's Impact On Rankings|
|Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect my rankings?|
|'Google Blockbuster' Algorithm Revealed (On Conan)|
|Google recently put out a whitepaper claiming that Google searches can predict box office totals with 94% accuracy. The paper describes how Google arrives at its results by observing searches for a movie's [...]|
|Is your marketing worthy of you and your business?|
| So, you’re not getting as many inquiries or sales leads as you’d like. Some things to consider, include the following:
• Maybe prospective clients lack the vision, to see just how awesome you are?
• Perhaps prospective customers are not clever enough, to understand what a great deal you’re offering?
Or you need to improve your marketing message!
Most people are far wiser then some business owners think. When they see real value, they happily pay for that value. However, [...]
|5 Search Marketing Events to Visit This Year||Marketing Tip: Get Specific!||Why Organizational Culture Matters to Your Marketing|
|Search marketing is a key part of launching and maintaining any successful website, but it can be tough to stay on top of things in that area, no matter your niche. Constant algorithm updates and thousands of new websites coming on the scene daily [...]|| Here’s a quick tip, to help you dramatically improve the effectiveness of your marketing.
One of the core factors behind ineffective marketing, is a lack of focus. Just as it’s impossible to hit a target when you don’t know what or where the target is, it’s just as hard to attract your ideal profile of [...]
|On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while [...]|
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