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MarketingNewz (Enable Images to Fully Enjoy)
June 18, 2013
Andrea Goldberg Why Organizational Culture Matters to Your Marketing
By Andrea Goldberg
On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies. But, they all start with an assumption that social media or social business is an imperative and that all organizations should evolve to this state. Is this premise correct?

My concern is that in our impatience to encourage organizations to develop social media strategies with appropriate goals and metrics, we have failed to give sufficient focus to the obstacles that they might face. We do not live in a one size fits all world and yet we sometimes dispense advice as if this was the case.

At a cloud computing conference last week, I heard several speakers promote the value of private clouds and talk about how control was shifting back to the end-users. They postulated that that the role of the IT department was going to evolve [...]

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Recent Articles:
Today's Marketer and the Changing Face of Purchase Decisions
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it.

Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing your brand much more scientific than before. [...]
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Pinterest Marketing 101 The Future of Marketing Where Should Companies Invest To Attract More Business?
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology┬« Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your [...] The more things change, the more they change. That’s my take anyway and it seems like we are in the middle a significant change once again when it comes to marketing.

Search revolutionized the way we find things and altered how companies are chosen.[...]
Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on. Where should companies invest to attract more attention and engage those [...]
Read More... Read More... Read More...
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