|June 4, 2013|
|Today’s Marketer and the Changing Face of Purchase Decisions|
|By Danny Brown|
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it.
Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing your brand much more scientific than before.
Think of all the facets of marketing today:
And on and on and on. Still marketing, but now truly multi-faceted.
Now, into that mix, introduce demographics, locale, purchase history, brand loyalty, financial, emotional and situational factors, and creating a successful marketing template becomes [...]
||Today's Top Videos:|
|Google Announces A New AdMob Revamp|
|At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features.|
|Google Sets Up Mother's Day Page To Suggest Gift Ideas And More|
|Mother's Day is quickly approaching. Do you have all the preparations ready to celebrate the most important woman in your life? If not, Google's got your back.|
|Will Google Glass Have A Place In Sports Broadcasting?|
|Google Glass Explorer Joseph Lallouz might have answered that very question this week when he wore Glass to his hockey game. What follows is six minutes of first-person hockey that feels all too real and [...]|
|Pinterest Marketing 101|
Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business? Maybe you’ve even taken the time to set up a Pinterest page, but never got past your first few pins.
In this Webinar, you’ll learn to leverage Pinterest for your business and target audience. You’ll learn to use Pinterest as a consumer [...]
|The Future of Marketing||Where Should Companies Invest To Attract More Business?||Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise|
|The more things change, the more they change. That’s my take anyway and it seems like we are in the middle a significant change once again when it comes to marketing. Search revolutionized the way we find things and altered how companies are [...]||Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on. Where should companies invest to attract more attention and engage those that would influence or act on buying? To answer that question, we could consider the promotional [...]||Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the influence space have carved a niche for [...]|
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