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MarketingNewz (Enable Images to Fully Enjoy)
June 4, 2013
Danny Brown Today’s Marketer and the Changing Face of Purchase Decisions
By Danny Brown
As digital and mobile channels continue to pervade ever deeper into today’s business landscape, the challenges facing organizations and their key personnel grows with it.

Whereas before, we could create a message and hammer it home to our audiences until it was accepted, now there are multiple channels, factors, disruptors and more that make marketing your brand much more scientific than before.

Think of all the facets of marketing today:

  • Social media marketing

  • Mobile marketing

  • Influence marketing

  • Digital marketing

  • Search engine marketing

  • Email marketing

  • Pay Per Click marketing

  • Banner display marketing

  • Digital signage marketing

  • Traditional marketing

  • And on and on and on. Still marketing, but now truly multi-faceted.

    Now, into that mix, introduce demographics, locale, purchase history, brand loyalty, financial, emotional and situational factors, and creating a successful marketing template becomes [...]

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