|May 7, 2013|
|The Future of Marketing|
|By John Jantsch|
| The more things change, the more they change. That’s my take anyway and it seems like we are in the middle a significant change once again when it comes to marketing.
Search revolutionized the way we find things and altered how companies are chosen.
Blogs and social networks shifted the playing field dramatically once again just a few short years ago.
Today, you can’t open up an RSS reader without bumping into a torrent of content on, well, content. [...]
||Today's Top Videos:|
|Sheryl Sandberg Talks Women and Leadership on The Daily Show|
|Facebook COO Sheryl Sandberg dropped by The Daily Show with Jon Stewart Wednesday night to promote her new book Lean In. The conversation mostly focused on her message in Lean In of equality in the workplace and changing how we think about successful women. [...]|
|Take 20 Minutes And Get Better At Google's Enhanced Campaigns|
|Google has posted a new Hangout discussing how to upgrade to and use its new Enhanced Campaigns features in AdWords: [...]|
|Turn Sites into Playable Mazes with New Chrome Experiment|
|Since the NCAA tournament started today and we know you're not doing any real work anyway, how about a fun little game to waste more of your time? A new Chrome Experiment lets you turn almost any site into a giant, 3D maze that you can play. [...]|
|Where Should Companies Invest To Attract More Business?|
| Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on.
Where should companies invest to attract more attention and engage those that would influence or act on buying?
To answer that question, we could consider the promotional advantages of each discipline: [...]
|Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise||Debut of Smart Sites Gives Marketers New Options for Quick Mobile Responsive, Feature Rich Site Deployments||6 Metrics All Social Media Marketers Should Be Familiar With|
|Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex. These early movers in the influence space have carved a niche for [...]||During the first quarter of 2013, spending on mobile search rose 51%, according to Covario’s Global Paid Search Spend Analysis. And where are all those mobile search ad’s pointing? Most likely landing pages designed specifically to drive some sort of action – a purchase, download, lead form submission or installation of [...]||There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days. More data doesn’t [...]|
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