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MarketingNewz (Enable Images to Fully Enjoy)
April 30, 2013
Lee Odden Where Should Companies Invest To Attract More Business?
By Lee Odden
Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on.

Where should companies invest to attract more attention and engage those that would influence or act on buying?

To answer that question, we could consider the promotional advantages of each discipline:

• Inbound Marketing – Inbound drives 54% more leads than outbound (HubSpot)

• Content Marketing – 61% of consumers say they feel better about a company that delivers custom content and they are more likely to buy because of that (Custom Content Council) [...]

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Recent Articles:
Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise
Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex.

These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most influential online users are. [...]
Debut of Smart Sites Gives Marketers New Options for Quick Mobile Responsive, Feature Rich Site Deployments 6 Metrics All Social Media Marketers Should Be Familiar With What Integrated Marketing Looks Like Now
During the first quarter of 2013, spending on mobile search rose 51%, according to Covario’s Global Paid Search Spend Analysis. And where are all those mobile search ad’s pointing? Most likely landing pages designed specifically to [...] There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days. [...] I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long. Years ago, however, the concept of integration applied mainly to consistency in [...]
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