|April 30, 2013|
|Where Should Companies Invest To Attract More Business?|
|By Lee Odden|
| Inbound, content, social, mobile, converged, omni-channel, transmedia. The list of marketing channels and strategies vying for our budgetary attention goes on and on.
Where should companies invest to attract more attention and engage those that would influence or act on buying?
To answer that question, we could consider the promotional advantages of each discipline:
• Inbound Marketing – Inbound drives 54% more leads than outbound (HubSpot)
• Content Marketing – 61% of consumers say they feel better about a company that delivers custom content and they are more likely to buy because of that (Custom Content Council) [...]
||Today's Top Videos:|
|Sheryl Sandberg Talks Women and Leadership on The Daily Show|
|Facebook COO Sheryl Sandberg dropped by The Daily Show with Jon Stewart Wednesday night to promote her new book Lean In. The conversation mostly focused on her message in Lean In of equality in the workplace and changing how we think about successful women. [...]|
|Take 20 Minutes And Get Better At Google's Enhanced Campaigns|
|Google has posted a new Hangout discussing how to upgrade to and use its new Enhanced Campaigns features in AdWords: [...]|
|Turn Sites into Playable Mazes with New Chrome Experiment|
|Since the NCAA tournament started today and we know you're not doing any real work anyway, how about a fun little game to waste more of your time? A new Chrome Experiment lets you turn almost any site into a giant, 3D maze that you can play. [...]|
|Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise|
| Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex.
These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most influential online users are. [...]
|Debut of Smart Sites Gives Marketers New Options for Quick Mobile Responsive, Feature Rich Site Deployments||6 Metrics All Social Media Marketers Should Be Familiar With||What Integrated Marketing Looks Like Now|
|During the first quarter of 2013, spending on mobile search rose 51%, according to Covario’s Global Paid Search Spend Analysis. And where are all those mobile search ad’s pointing? Most likely landing pages designed specifically to [...]||There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days. [...]||I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long. Years ago, however, the concept of integration applied mainly to consistency in [...]|
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