Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.




MarketingNewz (Enable Images to Fully Enjoy)
April 23, 2013
Danny Brown Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise
By Danny Brown
Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex.

These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most influential online users are.

By connecting brands with these online influencers, the hope is that brand’s message will be amplified to the Nth degree and more awareness around the brand will ensue.

However, a new report based on a global survey of 1,3000 marketers, PR professionals and brand managers/agencies highlights brand awareness as being less of a goal when it comes to influence marketing. [...]

Continue Reading


Today's Top Videos:
Sheryl Sandberg Talks Women and Leadership on The Daily Show Sheryl Sandberg Talks Women and Leadership on The Daily Show
Facebook COO Sheryl Sandberg dropped by The Daily Show with Jon Stewart Wednesday night to promote her new book Lean In. The conversation mostly focused on her message in Lean In of equality in the workplace and changing how we think about successful women. [...]
Watch Video
Take 20 Minutes And Get Better At Google's Enhanced Campaigns Take 20 Minutes And Get Better At Google's Enhanced Campaigns
Google has posted a new Hangout discussing how to upgrade to and use its new Enhanced Campaigns features in AdWords: [...]
Watch Video
Turn Sites into Playable Mazes with New Chrome Experiment Turn Sites into Playable Mazes with New Chrome Experiment
Since the NCAA tournament started today and we know you're not doing any real work anyway, how about a fun little game to waste more of your time? A new Chrome Experiment lets you turn almost any site into a giant, 3D maze that you can play. [...]
Watch Video
Recent Articles:
Debut of Smart Sites Gives Marketers New Options for Quick Mobile Responsive, Feature Rich Site Deployments
During the first quarter of 2013, spending on mobile search rose 51%, according to Covario’s Global Paid Search Spend Analysis. And where are all those mobile search ad’s pointing? Most likely landing pages designed specifically to drive some sort of action – a purchase, download, lead form submission or installation of some kind. And if there isn’t a landing page, users who click on these ads are being directed to websites most likely built specifically for mobile users. [...]
Read More...
6 Metrics All Social Media Marketers Should Be Familiar With What Integrated Marketing Looks Like Now What Integrated Marketing Looks Like Now
There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days. More data doesn’t [...] I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long. Years ago, however, the concept of integration applied mainly to consistency in branding elements and a unified message in advertising, public relations and sales promotion. With [...] I’ve been playing the marketing game for over twenty-five years and the term “integrated marketing” has been around at least that long. Years ago, however, the concept of integration applied mainly to consistency in [...]
Read More... Read More... Read More...
Other iEntry Business Resources:
- WebProNews - SalesNewz - eCommNewz iEntry Inc.
- Jayde - CareerNewz - WebsiteNotes
- MarketingNewz - InvestNewz - AdvertisingDay
--This email is a service of MarketingNewz--


2013 iEntry, Inc. All Rights Reserved Privacy Policy Legal