|April 23, 2013|
|Global Survey Shows Influence Marketing Seen as Lead Generation Tool, Not a Branding Exercise|
|By Danny Brown|
| Mention “influence marketing” today and it’s a good bet that the majority of people will think of social scoring platforms like Klout, Kred and PeerIndex.
These early movers in the influence space have carved a niche for themselves and the brands they’re looking to work with, by attempting to provide data on who the most influential online users are.
By connecting brands with these online influencers, the hope is that brand’s message will be amplified to the Nth degree and more awareness around the brand will ensue.
However, a new report based on a global survey of 1,3000 marketers, PR professionals and brand managers/agencies highlights brand awareness as being less of a goal when it comes to influence marketing. [...]
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