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MarketingNewz (Enable Images to Fully Enjoy)
April 16, 2013
Geoff Simon Debut of Smart Sites Gives Marketers New Options for Quick Mobile Responsive, Feature Rich Site Deployments
By Geoff Simon
During the first quarter of 2013, spending on mobile search rose 51%, according to Covario’s Global Paid Search Spend Analysis. And where are all those mobile search ad’s pointing? Most likely landing pages designed specifically to drive some sort of action – a purchase, download, lead form submission or installation of some kind. And if there isn’t a landing page, users who click on these ads are being directed to websites most likely built specifically for mobile users.

As of yesterday, however, advertisers looking to capitalize on mobile search can now direct users to a different type of destination, a Smart Site, as company digital-telepathy calls it. Not quite a landing page or a traditional website, digital-telepathy’s new Impress Smart Sites were launched yesterday to meet companies’ branding and performance objectives, and create a new category of website that blends elements from mobile rich experiences like Nest or Square, and serve the needs of companies running paid search campaigns for a [...]

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There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days.

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