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MarketingNewz (Enable Images to Fully Enjoy)
April 9, 2013
Misi McClelland 6 Metrics All Social Media Marketers Should Be Familiar With
By Misi McClelland
There are so many social media metrics and such little time. The Facebook download of page insights alone has over 1700 columns of data, ranging from daily Likes of your brand page to video plays in the last 28 days.

More data doesn’t necessarily equate to better data, but it does lend to more options, and it’s better to have too much than not enough. The key is being able to line up your metrics to your social objectives. Here are six metrics that you should know:

PTAT

While it sounds like more of a medical term, this acronym stands for “People Talking About This” or the number of unique people who have created a story about a page, such as Liking it, sharing a post or commenting on a post. [...]

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