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MarketingNewz (Enable Images to Fully Enjoy)
March 12, 2013
James Mathewson SEO for Marketing Executives
By James Mathewson
As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing and communications. Of course, SEO is essential for teams building digital experiences, and the communications professionals supporting those experiences. But none of that matters if their executives don’t support and fund what I call outside-in marketing, but what most people call content marketing. Because the pull marketing model is so new to these folks, it is often difficult to get their buy in. Without their buy in, digital marketing experiences don’t have a chance.

A Typical Conversation Between an Executive and an SEO

Executive: “I need a site about Brand X.” [...]

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Today's Top Videos:
Here's Why Google Doesn't Turn Off Toolbar PageRank Here's Why Google Doesn't Turn Off Toolbar PageRank
Google's Matt Cutts is back online, he's been steadily putting out new Webmaster Help videos on a daily basis. It will be interesting to see how long this continues. [...]
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Here's Eric Schmidt's Entire Cambridge Speech [Video] Here's Eric Schmidt's Entire Cambridge Speech [Video]
Google executive chairman Eric Schmidt continues to make headlines. In fact, though he handed the CEO reins to Larry Page in 2011, he may still grab more headlines than page thanks to things like his imaginative speeches and a recent trip to North Korea. [...]
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First Clip From jOBS Hits The Web [Video] First Clip From jOBS Hits The Web [Video]
Entertainment Tonight has posted the first clip we've seen from the upcoming Steve Jobs biopic jOBS, starring Ashton Kutcher and Josh Gad as Jobs and Steve Wozniak. The clip features the duo in a scene talking about Wozniak's operating system. [...]
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Recent Articles:
Five Apps that Do the Marketing Work for You
What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I cannot advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage.

Developing and executing strong marketing campaigns takes a lot of work. In large corporations, entire departments are devoted to this task. For small businesses and sole proprietors, [...]
Read More...
The Power of Education in Marketing Make These 5 Marketing Changes in a Smartphone Dominated America The Marketing Funnel is Dead: Here's What Will Replace It
What’s your idea of an effective marketing message? BUY FROM US BECAUSE WE’RE BRILLIANT! Hmm, I’m guessing your marketing campaigns haven’t been very successful then. Contrary to popular belief, your marketing message [...] In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times.

Information is the enemy of excuses. (tweet this) [...]
Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly. Too tired to do any serious work on a recent plane flight, I scanned a [...]
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