|March 5, 2013|
|Five Apps that Do the Marketing Work for You|
|By Megan Totka|
| What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I cannot advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage.
Developing and executing strong marketing campaigns takes a lot of work. In large corporations, entire departments are devoted to this task. For small businesses and sole proprietors, marketing tasks often fall on employees or business owners that wear other hats too. There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the internet-age presents.
What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I cannot advise you on the best ways to find more money in your budget, [...]
||Today's Top Videos:|
|Here's Why Google Doesn't Turn Off Toolbar PageRank|
|Google's Matt Cutts is back online, he's been steadily putting out new Webmaster Help videos on a daily basis. It will be interesting to see how long this continues. [...]|
|Here's Eric Schmidt's Entire Cambridge Speech [Video]|
|Google executive chairman Eric Schmidt continues to make headlines. In fact, though he handed the CEO reins to Larry Page in 2011, he may still grab more headlines than page thanks to things like his imaginative speeches and a recent trip to North Korea. [...]|
|First Clip From jOBS Hits The Web [Video]|
|Entertainment Tonight has posted the first clip we've seen from the upcoming Steve Jobs biopic jOBS, starring Ashton Kutcher and Josh Gad as Jobs and Steve Wozniak. The clip features the duo in a scene talking about Wozniak's operating system. [...]|
|The Power of Education in Marketing|
| What’s your idea of an effective marketing message?
BUY FROM US BECAUSE WE’RE BRILLIANT!
Hmm, I’m guessing your marketing campaigns haven’t been very successful then.
Contrary to popular belief, your marketing message isn’t actually about you.
Nope, it should be about your customers because, at the end of the day, they are far more important than you. Without them you don’t have a business. [...]
|Make These 5 Marketing Changes in a Smartphone Dominated America||The Marketing Funnel is Dead: Here's What Will Replace It||Why should a customer buy from you and not a cheaper alternative?|
|In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times. Information is the [...]|| Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention.
But I swear I came by this one honestly. Too tired to do any serious work on a recent plane flight, I scanned a random white paper that argued the traditional idea of a funnel didn’t capture the need [...]
|Right now, Google is showing your prospective customers the details of all your competitors – including those competitors who charge less than you. So, your prospective customers now know you’re not the lowest priced provider. [...]|
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