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February 26, 2013
Sally Ormond The Power of Education in Marketing
By Sally Ormond
What’s your idea of an effective marketing message?


Hmm, I’m guessing your marketing campaigns haven’t been very successful then.

Contrary to popular belief, your marketing message isn’t actually about you.

Nope, it should be about your customers because, at the end of the day, they are far more important than you. Without them you don’t have a business.

You see marketing should all be about education – gently nudging the reader to the realisation that your product or service is the thing that’s going to change their life for the better by solving the issue/challenge/problem they’re facing. [...]

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Recent Articles:
Make These 5 Marketing Changes in a Smartphone Dominated America
In 2013, smartphone penetration in the United States will reach 57%. This is when we cross the chasm – the majority of adult Americans will have, in their pants, access to most of the world’s knowledge, at all times.

Information is the enemy of excuses. (tweet this)

If you make a bad decision today you’re just lazy. Whether it’s a choice of breakfast sandwich, a car, or a dentist, content marketing strategist or any other service, you have in the palm of your hand all the [...]
The Marketing Funnel is Dead: Here's What Will Replace It Why should a customer buy from you and not a cheaper alternative? Marketers still need to learn some basic HTML
Okay, I freely admit that headlines like “the marketing funnel is dead” are a cheap trick to attract attention. But I swear I came by this one honestly. Too tired to do any serious work on a recent plane flight, I scanned a random white [...] Right now, Google is showing your prospective customers the details of all your competitors – including those competitors who charge less than you. So, your prospective customers now know you’re not the lowest priced provider. The question is: How do you plan to convince them that you’re worth the extra money? Generic [...] I have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back [...]
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