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February 6, 2013
Jim Connolly Why should a customer buy from you and not a cheaper alternative?
By Jim Connolly
Right now, Google is showing your prospective customers the details of all your competitors – including those competitors who charge less than you.

So, your prospective customers now know you’re not the lowest priced provider. The question is: How do you plan to convince them that you’re worth the extra money?

Generic marketing promises do not work
We are in the worst economic situation in living memory and your prospective customers are thinking a LOT harder, before they spend their money.

They demand value. [...]

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