|February 6, 2013|
|Why should a customer buy from you and not a cheaper alternative?|
|By Jim Connolly|
| Right now, Google is showing your prospective customers the details of all your competitors – including those competitors who charge less than you.
So, your prospective customers now know you’re not the lowest priced provider. The question is: How do you plan to convince them that you’re worth the extra money?
Generic marketing promises do not work
We are in the worst economic situation in living memory and your prospective customers are thinking a LOT harder, before they spend their money.
They demand value. [...]
||Today's Top Videos:|
|Stephen Colbert Talks To Eric Schmidt For An Hour|
|Stephen Colbert recently participated in an @Google Talk, speaking one on one with Executive Chairman Eric Schmidt. [...]|
|Google Zeitgeist: Here Are The Top Searches Of 2012|
|It's that time of year again. Google has updated its Zeitgeist site for 2012, looking at [...]|
|Google Releases HTML Meta Tag Verification Video|
|The latest Webmaster Help video from Google does not come from Matt Cutts, but [...]|
|Marketers still need to learn some basic HTML|
|I have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Moveable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there. So, what I do is compose over here on WordPress, on its Visual Editor, and then click the Text tab and copy-and-paste [...]|
|LinkedIn's New Ads API Offers Powerful Tools for Marketers||5 Things For Marketers To Love About The New Myspace||ProProfs Releases Free Tool for Online Surveys|
|LinkedIn has become a very powerful social network for connecting business professionals, and an incredibly useful platform for B2B marketing. LinkedIn introduced its new Ads API to select businesses in November 2012, giving advertisers new ways to [...]||Myspace is back, and you’re probably already thinking about the best jokes you can share about its return. It’s hard to remember a brand launched with such dramatically low expectations as MySpace – but if my first experience using the new site is any indication, the new Myspace may be more important for brand marketers [...]||Santa Monica, CA. based ProProfs recently announced the release of it’s free online survey tool, Survey Maker. Designed for small businesses, educators, and marketers alike, ProProfs Survey Maker allows people to easily create, [...]|
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