Just Released - Building a B2B Brand Online for Dummies
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Building a B2B Brand Online for Dummies

Get Your Copy of the Only For Dummies Guide
Dedicated to B2B Branding Online

Branding plays an invaluable role in increasing awareness, building trust, and staying top of mind with prospects throughout the B2B sales cycle. Whether you're a B2B marketer just starting to invest in your company's brand online, or a marketing pro looking for new ways to boost the value of your brand online, this book will help take your brand-building strategies to a new level.

In this indispensable guide, you'll learn:

  • The unique role branding plays in building trust and awareness throughout the B2B purchasing process
  • How to take advantage of online tactics such as display advertising and retargeting to continuously build your brand and drive conversions
  • How to build your B2B brand across all social channels from Twitter to Facebook to your corporate blog
  • The best metrics and attribution models to use when measuring your brand impact

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