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January 22, 2013
Ross Wilson LinkedIn's New Ads API Offers Powerful Tools for Marketers
By Ross Wilson
LinkedIn has become a very powerful social network for connecting business professionals, and an incredibly useful platform for B2B marketing. LinkedIn introduced its new Ads API to select businesses in November 2012, giving advertisers new ways to create custom tools and solutions to get more out of LinkedIn Ads. The new Ads API offers many features that allow you to promote your business to a carefully targeted audience of potential leads and clients.

In this article we will explore the new features provided in LinkedIn’s new Ads API. For the moment, the new Ads API is available only to select LinkedIn Partners, but we expect to see it available to the public soon. Sign up here to request an advertising partnership with LinkedIn to get in on the new Ads API before it is released to the public. [...]

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