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January 15, 2013
Rohit Bhargava 5 Things For Marketers To Love About The New Myspace
By Rohit Bhargava
Myspace is back, and you’re probably already thinking about the best jokes you can share about its return. It’s hard to remember a brand launched with such dramatically low expectations as MySpace – but if my first experience using the new site is any indication, the new Myspace may be more important for brand marketers in 2013 than you think. While it is tempting to just dismiss any new social network as unworthy of attention, the “Borg-like hive-queen” vision of Google Plus and its slow rising popularity show that there is plenty of room in the social networking world for more forms and destinations for expression – as long as they offer something unique.

To be fair, Myspace doesn’t quite meet this criteria, because the functionality of the site is still limited and you’re not yet able to add all your friends and promote brands. Still, after my early review there are plenty of reasons for marketers to get excited about the potential for the new Myspace and pay attention to the site as it [...]

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