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02.16.10 Learning Social Media Marketing From Zappos  By
Brian ChappellZappos is one of those companies that gets thrown around whenever social media case studies come up. If you have followed the industry over the last 2 years you have undoubtedly seen them come up in PowerPoint presentations and various speeches on the topic of 'who's doing it right' in social media. And, for good reason. Zappos has really embraced social internally, and it shows. Let's take a look at what Zappos has done over the past couple years in our last social media example, number 26. Zappos Twitter Presence Zappos was one of the first companies to embrace a Twitter aggregation page: http://twitter.zappos.com/. Essentially they created a page on their site that pulls in all the mentions of the company. This is a great way to show the authority of a brand. If there are lots of people discussing your brand then that tends to convey a strong level of legitimacy. This is also a great way to cross promote the various Twitter accounts the company has, such as the Zappos CEO account which has well over 1 million followers. Zappos as a company is an early adopter of technologies. It is one of the first companies to embrace Twitter like this and create an aggregation page that has garnered over 1,000 different mentions/links on various industry sites and blogs when looking directly at the link count for the twitter.zappos.com sub domain. This was a very smart move on their part and has paid dividends with an increase in links.  Link Acquisition Continue reading this article. About the Author: With over 8 years of web design and search engine optimization experience, Brian has developed an in-depth organic search optimization background that stems from working in one of the most competitive fields around. In his work with Ignite, Brian monitors and analyzes reputations across the web, as well as optimizes facets of social marketing such as engagement, social interaction and promotion. You can find his articles published across the web and in print magazines such as Search Marketing Standard. |
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