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Blogging on BlogOn, and at BlogOn
I am writing on BlogOn 2005 over at the AllBusiness PR Blog this week, and will
be updating the posts here...
Miller Beer And Viral Marketing
Miller Beer launched a new game from their website promoting their Miller Lite
label. The game site has been up since Monday and has had a fair amount of success.
This works in conjunction with their new "Beer...
Keeping Your Customers Through Loyalty Marketing
What exactly is the best-kept secret behind incredibly successful businesses?
Is it keeping up with the trends? Having an excellent workforce that will make
sure your company is working in tip top shape? Or having a loyal client base who
will not only keep on going back to you whenever they need your products or services?
The Week That Was
Insane. That's probably the best word I can use to describe this week. The second
annual Web 2.0 conference has reached its close and while hanging...
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10.18.05
The Lifecycle Of A Media Relations Pitch
 By
Kevin Dugan
This morning I'll be leading a panel discussion on the lifecycle of a media relations
pitch at the Cincinnati Chapter of the PRSA.
All too often, public relations practitioners focus solely on the middle of the
pitch. This of course involves learning as much as possible about your target
audience and sending it at just the right time in the exact manner the journalist
likes to receive news. Yes, journalists do like to receive sound pitches that
are newsworthy.
But what if your pitch sucks in the first place? If the pitch is garbage, it doesn't
matter how you send it or to whom you send it. It will, and should, wind up in
the circular file.
The panel will focus
on all three stages of the pitch: preparation, the pitch and what to do once/if
the journo responds. The third stage is when the work really begins and was the
inspiration for this panel.
If anyone is interested in receiving the PowerPoint presentation for this 101
review, drop me an email/comment and I will send it along/post it here.
No worries navel gazers! The pesky b-word WILL be a part of the day's discussions
as we focus on journalists mainstream and citizen. While in the thick of pitching
her own news with AOL, Intelliseek's Sue
MacDonald will stop by to discuss blogs, RSS and podcasting. Former PR Week journo
John Frank will be leading the afternoon luncheon on mixed media where we get
folks from all forms of media together to discuss the finer points of media relations.
About the
Author:
Kevin Dugan is the author of the popular Strategic
Public Relations blog. Kevin is Director of Marketing Communications for FRCH
Design Worldwide.
Visit Kevin's blog: Strategic Public Relations.
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