06.04.04
 By
WebProNews
Atlas DMT, a digital marketing technology provider, announced today
the addition of LookSmart and Mirago to their line-up of supported
search engines for their Atlas OnePoint paid search management tools.
The company also unveiled its currency conversion tools for its web
analytics and conversion tracking service, called the Atlas OnePoint
ProfitBuilder.
"Through our Atlas OnePoint offering, we continue to build on our
expanded vision to be the leading solution for small and mid-tier
online marketers to manage all aspects of their marketing campaigns,"
said Dave Carlson, president of Atlas OnePoint. "These latest enhancements
further exemplify our commitment to maintaining our lead in the global
online marketing management marketplace." |
These
additions allow Atlas marketing customers to feature their ads on
US search engine LookSmart and international search company Mirago.
Atlas customers will have access to OnePoint's management tools that
enables the tracking, measurement and management of online marketing
campaigns.
LookSmart and Mirago join Google, Overture, and 30 other search engines
and shopping portals accessible for centralized management through
the Atlas OnePoint toolset.
The addition of the currency conversion to Atlas one point will allow
customers to track and convert sales into their currency of choice
including dollars, euros and pounds, using conversion rates that are
automatically checked and updated daily.
"The addition of these two search engines will help our customers
to expand their reach into additional international markets. ProfitBuilder's
new currency-conversion and tracking features enable our customers
to clearly and accurately evaluate the success of their online advertising
campaigns in countries around the world, whether campaign-related
sales are reported in dollars, euros or pounds," said Atlas OnePoint
President Dave Carlson. "These three currencies accommodate 99 percent
of the sales our current customers record."
By WebProNews
A quarterly study of email trends done by DoubleClick discovered useful
information for email marketers. The data for the report comes from
DoubleClick's DARTmail email delivery technology, including billions
of emails from hundreds of clients.
The report revealed that email open rates (average of 38.2%) declined
slightly from Q1 2003 (39.2%) but increased from an average of 36.8%
in Q4 2003. Delivery rates increased slightly to 88.8%, an increase
of 1.3 points or 1.5% from Q1 2003.
Click-through rates (8.4%) decreased 0.5 points or 5.6% from Q1 2003
(8.9%) but were stable from Q4 2003 (8.4%), and have shown strong
stability over the past two years. Consumer products had the highest
unique click-through rate at 6.5%, followed by consumer services at
6.1%.
The amount of clicks per page remained steady at 1.6 times per email
in Q1 2004. The highest click ratio belonged to what DoubleClick refers
to as "Financial Services", who experienced a 3x "clicks per clicker"
ratio.
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While the click rates remained fairly constant from previous quarters,
the study found that revenue received from emails has declined somewhat.
According to the report, revenue per email delivered has remained
steady over the past two years, ranging from $0.21 to $0.29 generated
per email delivered in a given quarter.
However, in Q1, revenue per email declined to $0.23 from $0.26 in
Q4 and $0.28 in Q1 '03.
DoubleClick's conclusion seems to be accurate, stating that performance
of email has remained stable. "Overall 'productivity' (email driving
commerce transactions) is steady over the past two years, though down
in Q1 year-over-year -- perhaps related to the increased volumes of
email in the marketplace and an increasingly difficult deliverability
environment."
The reasons DoubleClick cited for email performance stability are
stronger email delivery and consistent open rates. Improvements in
customer targeting and mailing list optimization has helped to lower
email bounce back rates, another contributor to improved open rates.
View the full
report in PDF format. Thanks to MarketingVOX
for the heads up.
About the Author:
WebProNews | Breaking eBusiness News Your source for investigative
ebusiness reporting and breaking news.
Read this newsletter at:
http://www.MarketingNewz.com/2004/0604.html |
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| From
the Forum: |
| An
optimistic question |
| Hi. Can anyone point me towards a mailing list
for wine growers and wine stores? Does anyone wish to collaborate
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bags? See some at http:// www.badlani.com/ bags/ winebags.htm
- lots more are already rolling off the sampling line!
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